Minggu, 10 April 2011

Strategi Pemilihan Produk di Amazon.3






Pemililhan Produk Berdasarkan Musim.

Produk ini dipromosikan di westren sana, jadi mau tidak mau kita harus melihat faktor yang mempengaruhi pembelian, yaitu musim. Seperti diketahui ada beberapa musim yang sangat mempengaruhi  yaitu;

Chrismast; Banyak orang tua yang membeli hadiah untuk anaknya di western sana, mereka memburu mainan anak. Dimulai akhir november  sampai dengan sebelum chrismast. Ini disebut juga dengan The Biggest Holiday Shopping Season..Harus sudah online awal november.

Valentine gift; Pada musim ini banyak orang membeli kado untuk pasangannya, namun juga ada juga kado yang diberikan kepada orang tua. Untuk mempromosikan produk dimulai awal january hingga 14 feburuary.

Summer Activities: Ini adalah aktivitas pada musim panas yang dimulai dari akhir may sampai dengan agustus. Produk yang banyak diminati antara lain. Peralatan Olah Raga, Golf, Out Door Activities/kemah, Barbaque, Base Ball..

Hallowen: Musim ini pada 31 Oktober, produk yang banyak di minati kostum.

Sekarang  April, musim yang akan datang adalah Summer Activities, yang dimulai akhir may dan diakhiri dengan agustus. Seperti kita tahu pada musim ini kegiatan banyak dilakukan di luar rumah, seperti main golf, kemah dan lain sebagainya.

Pada Summer ini kita coba promosikan  Golf, sumber ide nya diambil dari Bestseller, sambil kita cek juga di Hot New Realeses. Pertama., masuk dulu ke link
http://www.amazon.com/gp/bestsellers  dan pilih sumber ide:


Bestsellers--->sumber ide yang dipilih

Bestsellers in Golf Clubs

The most popular items in Golf Clubs. (Learn more)

  1. 1.
    by Wilson
    Price: $199.99 - $299.95
  2. 3.
    by TaylorMade
    Price: $119.99 - $149.99
  3. 4.
  4. 6.
    by Dunlop
    List Price: $139.99
    Price: $39.99
    You Save: $100.00 (71%)
  5. 7.
    by Callaway
    Price: $139.99 - $199.99
  6. 9.
    by Wilson
    List Price: $299.99
    Price: $204.23
    You Save: $95.76 (32%)
  7. 10.
    by PROSiMMON
    List Price: $500.00
    Price: $179.99
    You Save: $320.01 (64%)
  8. 11.
    by SSG
    List Price: $25.99
    Price: $19.99
    Sale: $15.99
    You Save: $10.00 (38%)
    4 new from $15.99
  9. 12.
    by Wilson
    List Price: $399.95
    Price: $229.95
    You Save: $170.00 (43%)
    7 new from $229.95
  10. 16.
    by Callaway
    Price: $139.99 - $149.99
  11. 18.
    by Cleveland
    Price: $119.95 - $119.99
  12. 19.
    by Odyssey
    Price: $81.56 - $99.00

Hot New Releases in Golf Clubs

The bestselling new & future releases in Golf Clubs. 

  1. 1.
    by Cleveland
    Price: $119.95 - $119.99
  2. 3.
    by Odyssey
    Price: $179.00 - $179.99
  3. 4.
    by Cleveland
    Price: $149.99
  4. 6.
    by Callaway
    Price: $102.47 - $129.21
  5. 7.
    by Odyssey
    Price: $99.99
    Sale: $69.99
    You Save: $30.00 (30%)
  6. 8.
    by TaylorMade
    Price: $209.99 - $229.99
  7. 9.
    by OneShot Golf
    List Price: $119.99
    Price: $39.99
    You Save: $80.00 (67%)
  8. 12.
    by Founders Club
    List Price: $399.99
    Price: $190.99
    You Save: $209.00 (52%)
  9. 14.
    by Palm
    List Price: $220.00
    Price: $149.99
    Sale: $84.99
    You Save: $135.01 (61%)
  10. 15.
    by TaylorMade
    Price: $199.95 - $199.99
  11. 16.
    by Adams Golf
    List Price: $69.99
    Price: $22.99
    You Save: $47.00 (67%)
  12. 17.
  13. 19.
    by TaylorMade
    Currently unavailable
  14. 20.
    by Callaway
    List Price: $750.00
    Price: $629.03
    You Save: $120.97 (16%)
    2 used & new from $496.99

Dari semua produk diatas, untuk dipromosikan harus memenuhi 5 kriteria dalam memilih produk.

LIMA KRITERIA DALAM MEMILIH PRODUK

1.Stock barang ada (In stock)
2. Populer; Banyak dipublikasikan di Media massa, online retailers, blogs, affiliate site dll.
Jangan cari produk yang sangat populer karena persaingan ketat, jangan cari produk yang tidak populer karena tidak ada yang mencari, jadi ambil yang pertengahan.
3. Komisi memadai. Pilih yang komisi per transaksi> $5(minimum)
4. Costumer review cukup banyak(>5 review) dan  rata-rata 3.5 stars. Kecuali New Products 
5. Product description banyak dan lengkap.

Produk pertama yang memenuhi kriteria adalah:

 

  1. 7.
    by Callaway
    Price: $139.99 - $199.99
Banyak produk yang memenuhi 4 kriteria, tapi untuk kriteria terakhir jarang produk memenuhinya, yaitu deskripsi produk. Deskripsi sangat diperlukan untuk content website yang akan di gunakan untuk mengajak/menarik costumer. 

Product Description

Amazon.com Product Description

Taking top honors in Golf Digest's 2010 Hot List, this standard version of the Callaway Diablo Edge Driver offers superior face technology, a higher MOI, a deeper CG, and better aerodynamics--all adding up to the longest, most accurate all-titanium driver Callaway has made yet. It features a unique construction that fuses four titanium elements together for optimal weight efficiency and longer ball flight, and improved aerodynamics for reduced drag in the down swing. It's complemented by an Adela Habanero high-performance graphite shaft, which provides incredible feel and performance.
.
Callaway's standard version of the Diablo Edge Driver.


  • The standard model features a core Callaway technology (S2H2), which removes weight from the hosel and repositions it in the perimeter of the golf club for more stability.
  • The Tour model has a full-length hosel, less face progression and an optimized center of gravity that provides the look, feel and performance highly skilled golfers demand.

Callaway Core Technology: S2H2
Callaway's patented Short, Straight, Hollow, Hosel (S2H2) shortened the length of the hosel, allowing weight to be moved lower and to the more useful perimeter area of the clubhead. This bore-through design (Modified Tru-Bore Technology) allows the shaft tip to extend through the hosel and clubhead to the sole, improving feel and control by moving the tip of the shaft closer to the center of the clubface.
4-piece Fused Titanium Design
The use of Fused Titanium in a 4-piece modular design produces the most weight efficient all titanium driver Callaway's ever created. Each part is precision-formed and accurately fused together, allowing weight to be positioned optimally, delivering distance-enhancing, penetrating ball flight.
Chemically Milled Hyperbolic Face Cup
An acid chemical reduction process selectively removes unwanted material from the face cup for precision thickness control, resulting in our most consistently high ball speeds ever. And the strategic hyperbolic shaping of the face thickness dramatically improves impact efficiency and produces a larger effective hitting area--resulting in less disparity between the balls you hit in the center of the clubface and the balls you don't.


The sweet spot on a Callaway club with Hyperbolic Face Technology on the left, and a traditionally faced club on the right. Compared to standard clubs, ball speed on off-center impacts from this club with Hyperbolic Face Technology will be noticeably greater. This contributes significantly to total distance on off-center hits.
Aerodynamic Body Design
Callaway reduced drag in the downswing for higher impact speeds by using an aerodynamic body design that refines and optimizes all edge transitions. This reduces drag up to 8 percent versus other 460cc driver heads.


About Callaway Golf
Just like you, Callaway Golf is always looking to raise its game. The company's drivers are designed and built to help you improve distance and accuracy and optimize shot shape to suit your game. With irons, Callaway's performance goals center on feel and consistency, along with getting the ball airborne from any lie, in any conditions. Based in Carlsbad, California, Callaway offers a wide range of products, each with advanced technology and a variety of options suited to every type of player. From clubs to golf balls and accessories, Callaway performs countless tests to ensure that each product it offers is an improvement on those that preceded it. Ely Callaway believed in helping golfers of all skill levels find more enjoyment and success in the game, and Callaway carries on that tradition with a passion for the game and a mission of helping you and every golfer enjoy the sensation of striking the ball perfectly.

Product Description

The new Diablo Edge and Diablo Edge Tour 8.5 Drivers are designed to give golfers a distance advantage every time they tee it up. The 4-piece Fused Titanium design creates the most weight efficient titanium 8.5 Driver Callaway has ever made, generating long, penetrating trajectories. The chemically milled Hyperbolic Face produces Callaway’s highest, most consistent ball speeds over the entire face. The new aerodynamic body shape reduces drag during the downswing up to 8%, creating faster impact speeds. Finally, the Aldila Habanero shaft provides incredible feel and is the perfect complement to maximize the 8.5 Driver’s performance.

Alhamdulillah, selesai sudah tugas ku, memilih produk, semoga usaha ini membawa berkah, aamiin ya Rabb...

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